Pioneering Our Mother Tongue in Advertising*
It’s been 20 years since our partners FCB, formerly known as DRAFTFCB spotted our creative prowesses and flew our founder on a private jet to their headquarters in Africa. Their international expertise not only offered us an avant-garde guarantee but also empowered significant business transformation through tried-and-true methods.
With two decades of experience within the FCB global network, present in 80 countries, we thrive on breaking the rules when it comes to creativity and innovation. Because we believe in keeping creativity on the right side of the law, we adhere to strict ethical standards rooted in IPG and FCB’s core values from the U.S.
As founding members of ACA Mauritius, our mission centres on elevating the communication industry, safeguarding brands, and maintaining integrity. We’re proud members of MCCI, The Mauritius Chamber of Commerce, and The American Chamber of Commerce. This balance of global and local perspectives allows us to uphold international standards with local context in mind.
After losing his job at a big-shot company, Vino kept it a secret from his family. He got up every morning, put on his best ‘I’m-going-to-work’ outfit, and set off to Port Louis, sketch pad in hand. There, he would sketch logos left and right, whipping up illustrations, and selling them to clients for the press. Talk about a hustle! As business started to pick up, he rented a tiny workspace, and that’s how CREAD was born, with a starting team of two, Mr. and Mrs. Sookloll. #HumbleBeginnings
From there, memorable campaigns took life.
With 40 years of expertise, we’ve not only lived every industry evolution but thrived in them. Powered by out-of-the-box thinking, we’ve created some of Mauritius’ most loved brands. We’re fluent in everyone’s talk. We speak human and resonate with all. Who can forget the hilarious “Kamarad legim” for Regal or the catchy “Dobi de class” for Savon National? And, of course, the controversial campaigns of Vital and Eve, which made quite an impact. We’re damn proud of our achievements, whether it involves dedicating an entire 36-page newspaper spread to our end-of-year artworks or racking up millions of views on TikTok. We don’t believe in limits, only in delivering results that are off the charts.
Our values serve as the compass guiding every client partnership and campaign we undertake.
We take integrity seriously, upholding honesty and unwavering ethical standards in all our endeavours.
Passion is our driving force; it’s what keeps our coffee machine buzzing and our ideas flowing.
When it comes to accountability, we’re all about walking the walk.
Committed to excellence, we believe that expectations are meant to be exceeded.
We live by “staying forever young”, approaching life and work with wonder, playfulness and curiosity. Our elixir to eternal youth is to embrace change, adapt and dedicate ourselves to ongoing personal and professional development. Solution driven, and resilient there are no challenges too hard (even if they can be a tad scary). We face them head-on, solving them through critical thinking, and collaborative efforts.
As cliché as it may sound, it is true, our clients success is our own.
We approach brands with a sense of ownership and invest our hearts and souls into their growth.
Driven by the desire for social impact, we believe that it’s not all about the money money money; it’s about making a meaningful difference.
