Black Friday Hunt by Ascencia

Context

Ascencia, the leader in the development and management of retail properties, and owner of seven shopping malls on the island, was on the lookout for a new digital agency. They approached us, curious to see if we were prepared to take on the task of their highly anticipated Black Friday campaign.

Client

Year

2022

Service

Awards, Events & Activations, Digital Communication

Sector

Retail

Challenge

So, the question arises: how can a brand maintain its premium status while strengthening its identity through a more inclusive approach?

Solution

Rather than proposing a simple promotional campaign, we wanted to offer a more strategic angle. Our Key Performance Indicator (KPI) became the footfall, the number of people visiting the malls.

To attract people to Ascencia’s malls beyond just the traditional promotional methods, we devised an engaging and innovative concept: the QR code hunt. This concept aimed to leverage the widespread use of smartphones and the excitement of scavenger hunts to create an immersive experience for shoppers.

0170 QR codes throughout the 7 malls.
0270 prizes & vouchers to win across all 7 malls.
03For the grand finale, a flying drone show unveiled a unique QR code allowing a lucky winner to win a grand prize.
04People were parked everywhere, roads were packed and the police had to be called to manage the overwhelming traffic.