Eski Brand Refresh
Context
Here is the story of Eski Moris, a 60-year-old brand, and its thrilling journey of transforming from a declining brand into a resurging force of love and admiration.
Client
Year
2022
Service
Branding & Design,
Logo & Identity
Sector
Beverage
Challenge
Known as the go-to drink for Independence Day celebrations, Eski’s popularity waned as this eventful day became increasingly focused on politics, ultimately losing the attention of the younger generation.
Solution
Our goal was to transform this brand perceived as outdated by the younger generation, into a trendsetter. We created a distinctive brand identity that would appeal to this target audience. The transformation of the Eski brand began with refinement, preserving its original essence. The logo was subtly simplified with improved angles and curves.
- 01Secondary graphics were redesigned to create a sense of perpetual motion, flowing around layouts and subjects, taking different paths.
- 02 A spirited and cheeky icon style was crafted, incorporating their unique slang. These distinct expressions also became an integral part of Eski’s new voice.
- 03The photographic style was revamped to be rich and contrasted, drawing inspiration from the world of street fashion. Teens were portrayed in situations that resonate with them.
- 01A motion-trail effect was introduced to bring layouts to life and add movement.
- 02We also introduced a new illustration style, drawing inspiration from their clothing, attitude, facial expressions, accessories, and interests. This allowed us to individualise our visual language, making every aspect of Eski feel like Eski.
- 03Product packaging was redesigned to become an accessory for teens, with four unique designs to complement their outfits and style.
- 04We also departed from the usual accessories of glasses and caps and created our own super trendy accessories: tie-dye shirts, caps, and sunglasses.
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